Book Shop Identity

VON & ZU BUCH was an art and design book store I used to run in Nürnberg. The assortment covered books that were especially well made.

The visual identity focuses on typography, relating directly to books. It’s minimalistic but bold look underlines the gallery feel of the retail environment

The name VON & ZU BUCH plays with how people used to call me Herr Von und Zu, relating to my last name Zurmöhle. 

The German words von and zu also mean from me to you – I pick special books and you can enjoy them.

The horizontal line in the minimal logo resembles one of the little book shelves in the shop.

The ampersand combines the two letters V & Z from the name to create a symbol that can be used on it’s own.

The retail wall is designed by Austrian Architect Maki Ortner. Each book is placed on a little shelf that is mounted on the metal wall with magnets. 

That way the display can be changed now and then and the number of books shown can vary.

Book Shop Identity
Created in 2013

Client: VON & ZU BUCH
Art Direction & Design: Philipp Zurmöhle
Retail Architecture: Maki Ortner

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