I started my own brand design studio called Transatlantika transat​lanti​ka​.co

Selfless by Hyram

Brand Identity & Packaging Design

Brand identity, product packaging design and illustration for Hyram Yarbro’s skincare line Selfless by Hyram”.

See the full case study on Transatlantika, my brand design studio’s website:

All packaging illustrations form one continuous landscape when lined up next to each other.

The brand identity’s combination of a slight medicinal feel with playful imagery portray what Hyram is representing – trusted information about skincare and having fun with it. →

See the full case study on Transatlantika, my brand design studio’s website: transat​lanti​ka​.co/​s​e​l​f​l​e​s​s​-​b​y​-​hyram

← Logo Design for Selfless by Hyram (created in collaboration with Heather Brown at the Inkey List)

See the full case study on Transatlantika, my brand design studio’s website: transat​lanti​ka​.co/​s​e​l​f​l​e​s​s​-​b​y​-​hyram

The packaging illustrations are intricate scenes of landscapes. →

See the full case study on Transatlantika, my brand design studio’s website: transat​lanti​ka​.co/​s​e​l​f​l​e​s​s​-​b​y​-​hyram


Selfless by Hyram
Brand Identity & Packaging Design
Created in 2021


Client: The Inkey List
Creative Direction, Design & Illustration: Philipp Zurmöhle at Transatlantika
Head of Design at The Inkey List: Heather Brown