tube and box packaging design for selfless by hyram retinol rainbow algae serum, photographed against a leafy jungle background

Selfless by Hyram

Brand Identity & Packaging Design

Brand identity, product packaging design and illustration for Hyram Yarbro’s skincare line ​“Selfless by Hyram”.

See the full case study on Transatlantika, my brand design studio’s website:

transatlantika.co/selfless-by-hyram

All packaging illustrations form one continuous landscape when lined up next to each other.

The brand identity’s combination of a slight medicinal feel with playful imagery portray what Hyram is representing – trusted information about skincare and having fun with it. →

See the full case study on Transatlantika, my brand design studio’s website: transat​lanti​ka​.co/​s​e​l​f​l​e​s​s​-​b​y​-​hyram

Selfless by hyram product range photographed in packaging against a green illustrated background of a jungle made of vectors, featuring tropical birds and palm trees
selfless by hyram skincare products, laid flat and strewn against a leafy jungle background
Selfless by hyram logo featuring a mix of serif and script typography on a teal background

← Logo Design for Selfless by Hyram (created in collaboration with Heather Brown at the Inkey List)

See the full case study on Transatlantika, my brand design studio’s website: transat​lanti​ka​.co/​s​e​l​f​l​e​s​s​-​b​y​-​hyram

The packaging illustrations are intricate scenes of landscapes. →

See the full case study on Transatlantika, my brand design studio’s website: transat​lanti​ka​.co/​s​e​l​f​l​e​s​s​-​b​y​-​hyram

selfless by hyram packaging illustration. Vector style artwork using gradients and contrasting hues of green and pink, featuring palm trees and tropical birds

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Selfless by Hyram
Brand Identity & Packaging Design
Created in 2021

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Client: The Inkey List
Creative Direction, Design & Illustration: Philipp Zurmöhle at Transatlantika
Head of Design at The Inkey List: Heather Brown

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View project on:
Transat​lanti​ka​.co
Behance