Procure Ai’s brand identity is designed to combine a modern technical look-and-feel with the sophistication of a trusted brand.
Inspired by the rich history of computing, the aesthetic looks towards the future with a minimalistic visual approach.
The color palette enables the identity to either brightly get the viewer’s attention or lay out information in a toned-down way.
The 16 dots in the logo are symbolizing data points that are organized and optimized.
It visually highlights one of them to express the diagnostics being done with the help of AI.
The icon for the web application uses the dots from the logotype while highlighting some dots to form an abstract P.
Created in 2020
Client: ProcureAi Ltd.
Art Direction & Design: Philipp Zurmöhle
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