Myra Smart Radio Application iPhone mockup laid flat on a textured background in shades of light green and pink

MYRA

Brand Identity & Interface Design

Conception, brand identity and interface design of the MYRA smart radio app at Transatlantika.

← MYRA is designed to intuitively provide highly individualized content for her listeners.

Without having to choose specific content the listener can enjoy music, news, event infos and more. 

Real radio hosts address the listener and a personalized stream is created each time MYRA is turned on. →

Three Myra Smart radio application screens laid out side by side on iphone models in a green background
Myra Logo wordmark and secondary illustration in black on a light green background

← The logo design plays with the form of an amplitude and the letter m.

The stream content can be easily changed by the user with the help of MYRA’s innovative Radiolytics feature.

Just by making circles bigger or smaller the algorythm can be easily adjusted. →

Myra Smart Radio application radiolytics screen laid over an iphone model

Fresh colors are used in combination with the technical but playful Guida typeface. →

Myra Smart Radio Application color palette in stacked boxes labeled with hex code information on a light green background
Myra Smart Radio Application typography and font palette featuring font Guido Pro

A simple and modular system of navigational elements make the app very easy to use. →

Myra Smart Radio application modular navigation system including buttons to play, like, pause and share music
Myra Smart Radio Application screen on an iPhone model laid flat on a textured background in shades of light green

← Segments that were played earlier can be accessed again. 

To ensure the surprise character of traditional radio, future content (except the next song) intentionally cannot be skipped to.

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MYRA
Smart Radio App
Created in 2021

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Concept & Development: Transatlantika
Creative Direction & Design: Philipp Zurmöhle

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