Koko Kai Coconut Yogurt
Brand Identity & Packaging Design
Koko Kai is a coconut yogurt made in Hawai’i with nothing processed, nothing fake.
In 2020 they started out using their former glass jar packaging. In 2026 when they switched to paper cups I redesigned their branding and packaging.
The combination of the white Koko Kai logo on a warm grey background creates an air of freshness. →
Koko Kai meaning “the coconut sea” in Hawaiian is referenced by the indigo colored background.
It also appears in the logo symbol and the wave illustration. →
← Colorful illustrations of the ingredients add the island vibe. They indicate the different flavors of the coconut yogurts.
← The simplicity and legibility of the typeface ABC Social makes Koko Kai’s information easy to digest.
Vanilla and Plain flavor versions. →
Dark Chocolate and Honey flavor versions. →
← Open the lid and “dive” in.
The brand color palette adds to the tropical feel. →
Patterns that can be used digitally and on printed matter make waves. →
← Of course there is mandatory information.
← Bye bye from Hawai’i
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Koko Kai
Brand Identity & Packaging Design
Created in 2026
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Design and Illustration: Philipp Zurmöhle at Transatlantika
Client: Koko Kai Coconut Yogurt
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Born in Hawai’i,
Cultured with Aloha.