Jacobsen salt co perfect flake tee 01

Jacobsen Salt Co.

Apparel Collection Design

I was hired to design a 15 year anniversary collection of merch products that don’t simply act like brand billboards.

The apparel items should promote Portland-Oregon-based Jacobsen Salt Co to communicate a deeper cultural connection and crafted aesthetic with an pacific oceanside feel. 

jacobsensalt.com/collections/apparel

The Perfect Flake Tee interpretes the geometrical structure of a salt flake minimalistically hand-drawn. →

Jacobsen salt co perfect flake tee 02
Jacobsen salt co early days tee 02
Jacobsen salt co early days tee 01

← The Early Days Tee is a tribute to where it all started for them – in Netarts Bay, Oregon

Jacobsen salt co netarts bay illustration
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← A hand-drawn aesthetic and process underlines Jacobsen Salt Co’s crafted approach to salt making.

The simple 15 Years of Salt crewneck references Jacobsen’s location at Netarts Bay, Oregon. →

Jacobsen salt co 15 years of salt crewneck 01
Jacobsen salt co 15 years of salt crewneck 02
Jacobsen salt co 15 years of salt crewneck 05
Jacobsen salt co the bay tote bag 01

Once again it’s Netarts Bay. This time on a practical tote bag. →

Jacobsen salt co the bay tote bag 02
Jacobsen salt co the bay tote bag 04

I initially named the hat ​“GPS Dad”, but the name The Source also works for me. →

Jacobsen salt co the source hat 01
Jacobsen salt co the source hat 03
Jacobsen salt co the source hat 04
Jacobsen salt co 15 years of salt crewneck 06

↓
Jacobsen Salt Co.
15 Year Anniversary Collection
Created in 2026

↓
Creative Direction & Design: Philipp Zurmöhle
Client: Jacobsen Salt Co.
Photography: Jon Humphries
Screenprinting: Oregon Screen Impressions

↓
​“Great Salt Every Day”