Haba cars packaging design 02

HABA

Packaging Design

At Transatlantika I created various packaging designs for German toy company HABA.

The packaging direction is improving the products’ shelf appeal within the constraints of their design guidelines. We came up with a bold and colorful look for multiple products.

← The design for their Cars racetrack plays with shapes of the tracks in the company’s signature yellow to create a vibrant color contrast.

www.haba-play.com

Each Cars pack has a colored sleeve with a printed cardboard box inside. →

Haba cars packaging design 08
Haba cars packaging design stunt jump 05

Presenting us a variety of inspiring creative solutions, Philipp Zurmöhle at Transatlantika helped us realign our packaging design. The bold and colorful look they created lets our products shine in stores and appeal to a wider range of customers.

– Ina Kalnbach, Marketing & Content Management at HABA

Haba cars packaging design racetrack 03b

← The CARS products are shown on the packs in a bold eye-catching way.

Haba cars packaging design stunt jump 03b
Haba cars packaging design complementary set 03b
Haba cars packaging design complementary set 02
Haba cars packaging design 11

The design adheres closely to their established brand guidelines. →

Haba cars packaging design stunt jump 02b
Haba cars packaging design 04b
Haba cars packaging design 09
Haba cars packaging design stunt jump 07b
Haba cars packaging design 03

← The packaging has a vibrant and strong shelf presence. 

The HABA Cars racetrack products come with a poster we designed and illustrated.

It is action-packed on the front and informative on the back. →

Top down photo of a poster for the HABA Cars products showing an illustration of a red cartoony car bursting through clouds.
Top down photo of a poster for the HABA Cars products showing black linework illustration of the product pack contents and how to use thems on a white background.
View of the HABA Creative Play 3in1 packaging box designed by Transatlantika. The design is showing the contents of the box on top of a turquoise background with yellow circles.

← HABA’s Creative Play 3in1 is a pretend kitchen, workshop and store. 

The packaging we designed uses three big yellow dots to visually explain the three different ways of using it.

All packaging is ensured to have the mandatory information required in multiple countries. →

Top down view of the dieline layout for the HABA Creative Play 3in1 packaging design by Transatlantika.

↓
HABA
Packaging Design
Created in 2024

↓
Design: Philipp Zurmöhle at Transatlantika
Client: HABA Familygroup

↓
​“Vroooooom!”