adidas
Urban Artist Series
At adidas I directed and curated the Urban Artist Series collection.
For six seasons adidas Performance released a t‑shirt range that featured internationally known artists.
They were asked to connect their style with the world of sports.
The project featured contributions by the likes of Mr. Jago (shown on the left), HORT, Mario Hugo, McBess, Rubens LP, Byroglyphics and Chow Martin.
During Berlin Fashion Week 2012 I organized an exhibition that featured the artists’ work and t‑shirts from the collection at Westberlin Gallery. →
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adidas
Urban Artist Series
Created between 2010 and 2012
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Client: adidas
Creative Direction & Curation: Philipp Zurmöhle
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