Code of Sport graphical pattern concept and logotype for the adidas creative direction team.
The patterns are made up by just a few graphical elements that are inspired by the lines of a playing field.
Patterns can be created that are more closely related to the sports theme. In this case a playing field and a tennis ball.
Adding a second color can make the patterns feel more three-dimensional. Here they appeal woven which relates do adidas’ apparel products.
Code of Sport Patterns
Created in 2017
Project Lead: Josh Herr
Concept & Illustration: Philipp Zurmöhle
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